Taste

Taştê is an independent coffee shop and Kurdish bistro based in Tooting. The brief was to create a logo and visual identity for the new company that felt established but not overly complicated. The logo needed to work in a variety of formats. It needed to work as shop signage and stand out from the other shops on the high street. The owner also wanted to be able to stamp the logo onto their takeaway coffee cup and be used on other forms of merchandise. I initially set up a meeting with the owners to ascertain their requirements and ideas that they wanted to convey. I had created a mood-board with logo ideas that related to the brief, which acted as a useful tool to discuss and narrow down styles and concepts.

After multiple revisions and consultations, we got to the final design. The logo subtly pays homage to the beautiful Mountain ranges in Turkey where the owners family originate, through the green colour on the ascent above the letter 'E'. The red accent on the letter 'S' is the shape of a 5 as the company is owned by 5 sisters.

The design is encapsulated in a circle which works well when the logo is printed on a menu or stamped on a coffee cup. For the shop signage we removed the circle and opted to use just the text. As the shop front had a unique original feature, we thought it would be nice to have the logo hand printed onto the shop front.

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